MASL Projects

Past Projects

Accessorized Therapeutic Games

While the Nintendo Wii and Microsoft Kinect are commonplace these days in PT clinics, they are actually not the ideal therapy tool. Often they over stimulate the patient, or simply do not elicit the types of therapeutic movements that are desired. Medical devices designed specifically for therapy are often very expensive, non-portable, and fail to inspire the patient. This project is examining the use of game experiences on inexpensive tablet devices in conjunction with custom designed accessories that provide therapists with an ideal and inexpensive therapeutic tool. This project is in collaboration with colleagues from the School of Engineering (Prof. John Farris) and Physical Therapy (Cathy Haro). You can watch a demo here.

Grand Accessibility

Grand Access started out as an undergraduate research project of former student Jim Albright. It later turned into a CS senior capstone project and has since graduated into a funded start-up company. Grand Access utilizes location aware touch-enabled devices to make campus environments more accessible to the campus community.

Web vs. Native Mobile Applications

This project studied whether or not web-based applications could be created for modern mobile platforms (iPhone, Android, or any mobile platform with a webkit-based browser) that are indistinguishable from the equivalent native applications. That is, from a user interface perspective, can a web application be made to look and feel like an installed native iPhone application? Adopting a web-based approach allows mobile application developers to leverage widely available web development techniques, and also provides deployment benefits in that application code can be updated on the server and those changes are immediately available to large numbers of mobile users without installing any updates on the device itself. The concept was explored by prototyping a paperless billing solution for a Traverse City, MI based hospitalist practice. We plan to publish a report of a “Pepsi challenge”-styled experiment where real physicians used a version of the application and had to decide whether it was the native or web-based application. This particular application has grown legs of its own and is now in the process of being commercialized.

Laker Mobile

Laker Mobile is a mobile application designed for the GVSU community. Browse the latest GVSU news, sports events. Scan the campus twitter zeitgeist to find out what’s happening, and navigate your way around campus using interactive maps on your mobile. Ping the 2020 help desk with your latest campus related questions. The application is available on the iPhone/iTouch/iPad platforms as well as Android.

Mobile Hospitality

This project involves studying problems and opportunities in the hospitality industry that can be approached with mobile technology. We are looking at a range of issues including better protecting/informing guests with food allergies or other diet constraints, promoting locally grown products, and using social media to increase diner loyalty.

Mobile Loyalty

In the current challenging business climate, retailers are looking more than ever to loyalty programs to encourage repeat visits and increased basket size. MASL researchers are creating and testing mobile loyalty experiences in partnership with forward looking retailers that are interested in increasing customer loyalty in new and measurable ways.

Mobile Media in Retail

This project is exploring mobile media in the retail setting. In particular we are studying the confluence of rich and social mobile media as an agent for just-in-time persuasion in the bricks and mortar retail setting. We are creating and studying experiences that involve consumer mobile phones as well as terminals and displays that are provided in-store by the merchant. Unlike many experiments in this area that tend to be conducted independent of the retailer (comparison shopping, etc.) we are engaging directly with retailers and trying to understand the opportunities in this area in a way that is beneficial to both the retail merchant and the shopper alike.


Banks in the USA lose billions of dollars each year due to check fraud. This is an investigation in the retail mobile payment area. We are working with technologists at ProofSpace in trying to understand how a shopper’s mobile phone and services in the cloud can be used to entirely eliminate check fraud in the retail setting. We are currently building a prototype using Proofspace’s patented “proof mark” technology, and hope to eventually conduct a pilot study.